A hard-hitting campaign by students from a school in Newtownards, Country Down, Northern Ireland, has been announced as winner of the first ever Peugeot Student Road Safety Award.
The team representing Movilla High School was chosen after pitching what was agreed to be the best campaign, to key road safety and industry leaders on Monday 21st October, at the Peugeot Student Road Safety Award judging final held at St. Matthew’s Conference Centre, Westminster.
The winning campaign, announced by Jim Fitzpatrick, MP and chairman of the all party Parliamentary Committee for Transport Safety, was a ‘bus panel poster campaign’ highlighting the dangers of playing ‘chicken’ in the road.
The students’ research found that the game – which involves youngsters lying or standing in the road and ‘facing off’ with oncoming vehicles to see who will move first – was popular with classmates. A survey of their peers found that 68 per cent knew of the game and a shocking one in three had played it.
The Peugeot Student Road Safety Award launched last year asked youngsters from schools, colleges and youth groups to create a road safety campaign that speaks directly to young people. The awards were created by Paul Kerr after the death of his 17 year old son, who was killed in a car crash involving a young driver who was just 18 years old.
The winning project was chosen by a judging panel which included Andrew Didlick, Peugeot UK director of communications, Christine Fitzgerald, education and programme manager from Transport for London, Alan Rogers, a lecturer and specialist in road user education, Emma Bagnall and Ashlee Johnson, from Driving Test Success and Sylvia Yeo, from Acclaimeddriving.com.
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